Fashion Video Production for Negative Apparel X Sahar
Project Details
Overview
As a creative force behind this project, I took charge of both shooting and editing a series of four captivating fashion videos for the renowned clothing brand Negative Apparel. Featuring the iconic model Sahar, these videos were crafted to elevate the brand’s visual storytelling and highlight its bold and modern fashion designs.
Objectives
- From conceptualization to final production, I managed every aspect of the creative process to ensure that each video resonated with the brand’s identity and connected with its target audience. The videos captured the essence of Negative Apparel’s collection, showcasing their elegance, trendsetting styles, and contemporary appeal.
- Key Highlights
- Shooting: Leveraged advanced cinematography techniques to create visually dynamic videos, focusing on motion, lighting, and angles that best complemented the apparel and Sahar’s striking presence
- Editing: Delivered polished and high-quality edits, seamlessly blending transitions, color grading, and music to create an immersive viewing experience
- Storytelling: Integrated elements of storytelling into the videos, capturing the mood, energy, and aesthetic that align with Negative Apparel's brand vision
Camera
Sony A6400
Lens
30mm/50mm
Additional Gear
Gimbals: Moza Air Cross 2
Software Used
Adobe Premiere Pro
Client Says
"The 'Negative Apparel' videos with Sahar were brilliant. They truly understand the fashion industry's pulse."
— Sahar, Model Of The Shoot